Hysab Kytab unveils the Impact of COVID-19 on Consumer Spending in Pakistan

In its first ever webinar, attended by over 800 participants, Hysab Kytab shared their insights on the impact COVID-19 has had on consumer spending in Pakistan.

A fintech solutions provider, Hysab Kytab, revealed intricate details regarding the changes that have come about in consumer spending as a result of the coronavirus crisis. The information, which was gathered using aggregated and anonymized data sets, showed significant shifts in spending in sectors such as: food & grocery, fuel & transport, online shopping, telecom & subscriptions and charity & donations.

Speaking about the online event Veqar Islam, Founder, Hysab Kytab, said, “In these unprecedented times, how businesses react and learn to unlearn the ways of doing business that are different from any playbook that they have been following so far is absolutely crucial. While doing so, the power of real-time data insights becomes incomparable to any other means of decision making to provide the best value to their customers.”

Being the only available source of cash-based spending in Pakistan, Hysab Kytab revealed that consumer spending on groceries, post the lockdown not only increased by 58% but it rose further by 10% once the Ramadan shopping season began. In the same category, the amount spent on eating out fell by 70% with a further 21% decline noted after the start of Ramadan. As there has been a shift in consumers priorities Hysab Kytab shared that spend on eating out has suffered the sharpest decline because of the coronavirus. While the fuel and transport sector also witnessed a significant downward trend in spending post COVID-19 i.e. 31%, a 16% increase was noted at the start of the Ramadan season. There has also been an upward trend in online shopping.

Yasir Ilyas, Global Head, Hysab Kytab, added: “Data will play a central role during COVID-19 and beyond in the new normal. Business leaders should strive to make right decisions informed by data. To survive, recover and thrive, businesses will need to know more and guess less.”

In the telecom and subscriptions category, Hysab Kytab revealed that there has also been a noticeable increase in both, mobile expenditure and subscriptions to online streaming sites, such as Netflix. However, Hysab Kytab shared that while the highest increase had been witnessed in charity and donations with consumers spending 324% more post COVID-19, the sector saw a 3% decline in Ramadan.

The insights that are based on the data of over 360,000 users clearly indicate the impact that the coronavirus crisis and the lockdown have had on consumer behavior. As the main medium of transactions in Pakistan is still cash, Hysab Kytab continues to help businesses know more and guess less about their consumers.

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How to set a budget?
To set budget to pfm, tap on budgets then tap on ‘’create new’’ budget button. You can choose category and allocate amount for budget.
How to add a new transaction?
To add new transaction, you can tap on plus button (bottom), select transaction type, add amount, select category, select account, to add detail (optional) you can add description, tags, location, receipt etc. In case of recurring transaction set time interval.
How to filter out past transactions?
Tap on filter icon to filter out / sort transactions by category, amount and transaction type.
How to set saving goal?
To set saving goals with hysabkytab tap on create new option, name your goal, add amount, set target date, add tags (optional), choose icon (optional), tap on create saving goal option.
how does tag work in hysabkytab?
Tags work just like a sub-category in hysabkytab. For example, you added an expense transaction for rs.350, category (transport), account (cash) and you added a tag name (uber). Now you can search through your tag. To search, tap on history, tap on search bar, type your tag name (uber)
How to change personal accounts into income and expense accounts?
New hysabkytab has person account only for lending and borrowing. You can change your previous personal account into income and expense accounts. For that create a new cash account with same name, but don’t enter balance, then make a transaction of transfer (from old account to new account with initial balance).
Why hysab kytab asks for camera access?
Certain features in hysab kytab requires access to your camera/gallery for example if you want to attach receipts with transaction, or you want to post sale alerts, in those scenarios you are required to give access to your camera/ gallery.
Why hysab kytab asks for my location?
When you try using the feature of adding place to your transactions, the app requests your permission to give access to location services. If you allow the app to access these location services, you will be able to see what places you are spending your money at.
How to change a currency format?
You can adjust decimal according to your need, to change currency format, tap on left drawer (top left), tap on setting, tap on currency format (change by scrolling down)
How does reminders work in hysabkytab?
You can set reminder for any type of transaction. To set reminder, tap on left drawer, tap on reminder, tap on add button, set type, title, time, interval, date.
How to change time interval?
To change time interval, tap on money, tap on calendar icon (top right), change interval according to your choice002e
How to set 4-digit passcode?
To add extra layer of security, you can set 4-digit passcode on your hysabkytab app, to set 4-digit code, tap on left drawer, tap on setting, tap on security, set 4-digit pin.
How to create a backup on hysabkytab?
To take backup, tap on left drawer, tap on setting, tap on backup, you can either take backup on your device or google cloud.
After changing phones, how do i transfer my data from one phone to another?
you will have to create a backup on your google cloud from your old phone. If you are logged with the same google account in your new phone, you can restore the data from your google drive. Once restored, all your data will be retrieved automatically.
Cross platform backup
Hysabkytab does not support cross platform backup, you can only restore android backup to another android device only.
How to add an offer to your wishlist?
To add an offer to wishlist, tap on a book shape icon (first left below every deal) how to use search
Tap on search icon (top right)
How to apply filter on deals?
To apply filter on deal, tap on view all option (top right), then tap on filter icon (top right below the search icon), you can apply discount slider to filter percentage of discount, you can filter by price range, and brand.

How and why to set reminder on a deal?
Reminder will help you to avail a certain deal before it gets expire. You can set reminder by tapping on reminder icon, set type, set time, set interval, month, date.
Why you can see flyers in karachi only?
As it is our initial phase, flyers are only available in karachi, they will be available nationwide soon.
How to remove an offer from your wishlist?
To remove an offer from your wishlist, tap on deals, tap on wishlist icon (top right), tap on the deal you want to remove, tap on remove from wishlist option.
How to place an order for items in your wishlist?
Tap on deals, tap on wishlist icon (top right), tap on item you want to buy, tap on buy now button.
How to add review or rate a deal on hysabkytab?
To add review or rate on deal, tap on deal (you want to rate), scroll down, tap on add review option, tap on stars to rate, type comment below.
If i travel to abroad but my origin is set as my home county, will i be able to see deals of foreign country?
No, in case you are moving to foreign country, change your origin to see foreign deals. To change origin, tap on left drawer, tap on setting, tap on country.
Why to shop from hk and not directly from the e.com website?
When you search a product on hysabkytab it searches across all our e. Commerce partner which increase your product verity and gives you most discounted product. Also you can easily add that transaction in your finance management section to keep your finance in track.